Tracking links
Know which link brings the revenue.
Every ad, story and bio gets its own link. Lana follows each new conversation from the first click to the last sale, per source and per creator.
One link per source
Name the link, pick the domain and the slug, the traffic source and the destination: one account, or the creator's pool. UTM parameters are filled in for you.
Clicks to revenue
Clicks, conversations, buyers, revenue and what each fan spends over time, for each link and in total. Compare 7, 30 or 90 days.
Your own domains
Add a subdomain you own, copy the two DNS records, press Check DNS. The SSL certificate is issued automatically once it is verified.
Pixels for your ads
Connect a Meta, TikTok, Snap or Google Ads pixel to a link and report conversions back to your ad platforms.
How it works
Three steps.
Create a link
Pick the domain, the source and the account or pool it leads to.
Share it
Put it in the ad, the story or the bio. Each click is counted.
Read the results
See which source brings conversations, buyers and revenue.
FAQ
Good to know.
How is a sale attributed?
To the first link the fan clicked, with verified Telegram Stars purchases.
Can I use my own domain?
Yes, a subdomain you own, such as go.youragency.com. The LanaChat domain is always available too.
What does archiving a link do?
It stops new clicks. Existing attribution and revenue stay in your reports.
Every detail is in the guide: Tracking: links, domains and analytics
More features
It all works together.
Put Lana on your creators' accounts.
We onboard agencies one by one. Join the Telegram channel: that's where we announce each onboarding wave and how to apply. You pay a licence per Telegram account, plus a share of what Lana sells.