# Follow-ups: bring back fans who went quiet

_AI Brain · 4 min read · Updated 2026-10-23 · https://lanachat.ai/guides/follow-ups/_

Follow-ups are the messages Lana sends when a fan goes quiet, and the rules that decide when she sends them. You set both on the **Follow-ups** tab of the AI Brain: rules on one side, a library of messages on the other.

## Open the tab

1. Open **AI Brain** in the Studio group of the sidebar and pick the brain.
2. Click the **Follow-ups** tab. It has two parts: **Rules** and **Messages**.

Changes save on their own. Every creator linked to this brain uses the same follow-ups.

## Write a rule

A rule reads like a sentence: *if* these conditions are true, *then* follow up after a delay, using messages from the library or a script.

1. Press **Add rule**. Rename it with a name that says what it is for, for example *Media left unopened*.
2. Press **Add condition** and pick from the list:
   - **The sent media is unopened**
   - **No reply for** a number of hours or days
   - **He has purchased before** or **He has never purchased**
   - **He has spent at least** a number of Stars
   - **Discovery is complete**
   - **Current phase is** GFE, Erotic or Sales
   - **He declined an offer**
3. Under **Then**, set **follow up after** (hours or days) and choose **using**: a moment of the library (for example **Library · Short silence**), or one of your scripts, which is sent as written.
4. Set **Maximum attempts** (1 to 6) and **Time between attempts**.
5. Choose what happens **After the last attempt**: **Stop and move on**, **Pause sales for 48 hours**, **Mark as lost** or **Wait for him to return**.
6. Keep the rule's switch on. You can have up to 100 rules.

> Note: A rule with no condition says "No conditions yet: this rule won't send." Add at least one.

The link under a rule shows how many active messages it can draw from. Click **View** to open those messages in the library.

## Fill the library

The library sorts messages by **moment**: **After sending**, **Unopened media**, **Short silence**, **Long silence** and **Last attempt**. A rule draws from one moment.

- Press **Add message**, pick its moment and write it the way she would text (4,000 characters at most).
- Each message has its own switch: turn one off to keep it without sending it.
- Messages that use the fan's first name carry a **First name** tag.
- Search the library or filter it by moment. It holds up to **5,000 messages**.

> Tip: Write several messages per moment. Lana then has different lines to pick from instead of repeating one.

## Import your own follow-ups

1. Press **Import follow-ups**.
2. Prepare the file: **Download sample CSV**, or **Copy AI formatting prompt** to let your own AI tool format your messages.
3. **Choose file**: a CSV or a TXT, up to 1,000 messages and 2 MB per import.
   - A **CSV** needs a `message` column. An optional `moment` column (`after_sending`, `unopened_media`, `short_silence`, `long_silence`, `last_attempt`) and an `enabled` column (true or false) can sit next to it. Put messages containing commas in double quotes.
   - A **TXT** holds one message per line, all added to the moment you choose.
4. Review each message and its moment, then press **Import**. Your existing messages are kept.

**Export CSV** downloads the whole library in the same format, to edit it elsewhere or copy it to another brain.

## Follow up by hand

Rules work in the background. In **Live Convs**, **Follow up now** at the top of the list shows who to write to yourself: fans ready to buy, buyers who went quiet after your message, top fans gone silent. See [Live Convs](https://lanachat.ai/guides/live-convs/).

## Related

- [KYC and objections](https://lanachat.ai/guides/kyc-and-objections/)
- [Sales phases (discovery → closing)](https://lanachat.ai/guides/sales-phases/)
- [Scripts vs. AI: when the bot follows a script](https://lanachat.ai/guides/scripts-vs-ai/)
- [Live Convs: read, reply and take over](https://lanachat.ai/guides/live-convs/)