# Build a first-purchase script, step by step

_Library · 4 min read · Updated 2026-10-22 · https://lanachat.ai/guides/first-purchase-script/_

A first-purchase script is the sequence a new fan receives before he has bought anything: a warm opener, a free taste, then a first paid media at an entry price. This guide builds one in about fifteen minutes, from the Vault to the AI Brain, and tests it before any fan sees it.

## Before you start

- The creator exists, with an AI Brain linked to her. See [Create and link a brain](https://lanachat.ai/guides/create-and-link-a-brain/).
- Her [Vault](https://lanachat.ai/guides/vault/) holds at least one **Teaser** item (free, to make him curious) and one **Paid** item with a price in Stars.

> Tip: Pick the paid media for this script on purpose: a photo set or a short video that is easy to say yes to. Keep your premium media for the fans who already bought.

## 1. Create the script

1. Open **Scripts** in the Studio group of the sidebar and pick the creator at the top left.
2. Press **New folder** and call it *First purchase*, so this sequence and its variants stay together.
3. Press **New script**, then click its row to open the editor.
4. Rename it in place, for example *First purchase, evening*, and write the **Script goal**: *Turn a new fan into a buyer with one entry-price media.*

## 2. Write the steps

Each step has a **Step name**, a message or caption, and a delay before it is sent. A simple first-purchase script has four steps.

| Step | Delay | Content | Unlock price |
|---|---|---|---|
| Opener | Immediately | A short, warm line in her voice | Free |
| Taste | After 1 min | A Teaser from the Vault, with a caption | Free |
| First offer | After 10 min | The entry media, with a caption saying what he unlocks | Vault price |
| Nudge | After 1 h | A light reminder, no new media | Free |

1. Write the **Opener**. One line, the way she would text, no price.
2. Press `Ctrl` + `Enter` (`⌘` + `Enter` on Mac) to add the next step. In **Taste**, press **+ Add from Vault** and tick the Teaser item.
3. In **First offer**, add the paid media and set **Unlock price** to **Vault price**, so the price set in the Vault applies. Choose **Paid** instead only if you want one price in Stars (1 to 25,000) for everything in the step.
4. Write the **Nudge**: a short line that brings the offer back without repeating it word for word.

> Note: A paid step with no caption gets a warning ("say what the fan unlocks"). A caption that tells him what he gets sells better than a bare price.

## 3. Check what the fan will see

Switch from **Edit** to **Preview**. "What the fan receives" shows the steps as chat bubbles, with the delays applied. Fix every warning the page shows: an empty message, a paid step with no caption, more than 10 media in a step, or a media deleted from the Vault.

In the **Telegram accounts** card, keep **All accounts** unless this script is only meant for some of her accounts.

## 4. Make it the first script

Back in the list, check that the **Active** switch is on, then press the ★ on its row. The starred script is the **first script**: the one a new fan receives first. Only one script per creator can be first; starring another one moves the star.

## 5. Decide when it can start

Scripts are written in Scripts and attached in the AI Brain. Open **AI Brain**, the creator's brain, tab **Scripts**, then **Schedule & selection**:

- turn on **Enable this script** and choose **Available to start**: Anytime, Daytime, Night or a custom schedule, in the creator's time zone;
- leave **Default priority** as it is while this is her only first-purchase script.

See [Scripts vs. AI](https://lanachat.ai/guides/scripts-vs-ai/) for how the AI moves between its own replies and your steps.

## 6. Test it in the Playground

Open the [Playground](https://lanachat.ai/guides/playground/), pick the creator and write as a new fan. Check that the opener arrives first, that the Teaser comes free, and that the first offer goes out at the Vault price. Nothing you type there reaches Telegram.

## Then, every week

- Open [Statistics](https://lanachat.ai/guides/statistics/), tab **Scripts**: sends, replies, reply rate, sales and revenue for each script.
- Duplicate it to try a different opener or entry media (the **…** menu, **Duplicate**). A duplicate is never marked first, so the live script keeps running until you move the star.

## Related

- [Scripts: write, organize and use them](https://lanachat.ai/guides/scripts/)
- [Scripts vs. AI: when the bot follows a script](https://lanachat.ai/guides/scripts-vs-ai/)
- [Vault: upload media, previews and folders](https://lanachat.ai/guides/vault/)